Communications/PIO

Chad Littlejohn
Marketing Coordinator
communications@hobbsnm.org

The Communications Department strives to craft the City of Hobbs' message in an inclusive, informative, positive manner that accurately represents all departments, divisions, and the community while informing the public in the most cost-effective methods available.

Social Media Policy
Department Description

Social Media Policy

This Policy establishes the aims of social media interactions of the City of Hobbs and its departments.

This Policy applies to the City of Hobbs' social media profiles and pages.
These accounts are primarily focused on explaining and/or promoting events, programs, activities, and laws held or conducted by the City of Hobbs and its departments.
Upon request and approval, the City of Hobbs may share to its accounts, information provided by its outside partners about these entities' activities and events.
The City of Hobbs may recognize activity on its social media pages from users who can be verified as valid accounts. If it is determined that communication is from an "unidentifiable individual," then their message or comment will be ignored and may be deleted/blocked from our page.
- An example of an "unidentifiable individual" (i.e. "ghost profile") is a profile with no profile picture, a profile picture of an inanimate object or famous person, a profile with no personal information viewable, a profile with minimal activity, or any logical combination or extension of these which is designed to keep the author's identity anonymous.
- This does not include an individual that utilizes privacy settings to protect their social media content, rather this includes individuals that seek to utilize staged profiles to further their individual aims or goals on the City of Hobbs social media and profile pages.
There will be no posts or activities that contribute to the endorsement of:
- commercial products or services, or entities
- a candidate or campaign
- lobbying
- GoFundMe accounts
- private fundraisers or events
- vulgar or abusive language, personal attacks of any kind, or offensive terms targeting individuals or groups
The City of Hobbs reserves the right to endorse activities and events conducted with or by its partners or entities endorsed by the City of Hobbs in a capacity outside of social media.
Respect copyright, fair use and financial disclosure laws.
A violation of this policy may result in removal of content or banned users from this page at the discretion of the Administrator.

For more information about the City of Hobbs Social Media Policy, you may contact the City of Hobbs Communications Department at (575) 391-4169

Department Description

Media and Press

Serves as the point of contact for all press/media inquiries and requests.
Drafts press releases on behalf of other departments and the City of Hobbs as a whole.
Drafts public service announcements, including construction notices, on behalf of other departments and the City of Hobbs.

Public Information, Public Relations, and Marketing

Advertises City of Hobbs events and activities in conjunction with other departments at times.
Oversees the City of Hobbs website.
Creates and publishes the City Newsletter.
Provides accurate, timely information concerning the City of Hobbs and its activities to the public through any and all resources deemed valuable, cost-efficient, and competent.
Maintains records of online advertising and editorial mentions of the City of Hobbs and the community made worldwide.
Functions as the communicator between outside organizations and the IT Department in order to place notices/announcements on the Community Bulletin Board.
Oversees and updates the City of Hobbs radio station 99.3 KHBX.
Assesses the value of potential advertising opportunities for the City of Hobbs and its individual departments.
Evaluates advertising and public information outlets on behalf of the City of Hobbs.
Negotiates advertising and promotional prices with vendors.
Creates and delivers advertising creative on behalf of the City of Hobbs.
Produces creative for internal and external consumption.
Matches the City of Hobbs to participate in defined advantageous and/or promotional opportunities.

Social Media

Operates the City of Hobbs City Government social media pages.
Maintains access to other City of Hobbs social media pages in the case of necessary intervention.
Archives all social media activities of City of Hobbs and its departments in the case that an IPRA request of this information is submitted to the Clerk's Office.

Miscellaneous

Drafts speeches and quotes when needed for City of Hobbs representatives.
Communicates City and community events and activities to the City of Hobbs employees and Commissioners.
Coordinates internal and external activities and events, oftentimes in coordination with other departments and/or the help of other employees.
Aids in any assistance needed by City of Hobbs representatives for quote(s), information, or letter(s).
Creates presentations and PowerPoints given by City of Hobbs representatives to audiences of all sizes.
Conducts research and reports on behalf of the City of Hobbs organization.